In this post-Postmodern world of branding collaborations as high culture, one would be hard pressed to find a more bankable teaming than UK art star DAMIEN HIRST, necrotic Pop Art master ANDY WARHOL, and American denim stalwarts LEVIS, a fact clearly evidenced by the turnout for Saturday nite’s collection debut at Santa Monica’s FRED SEGAL. The brand brought new life to their Warhol license by double collabing with modern Pop master Hirst, whose diamond skull and color dot motifs dominated the largely monochrome collection, often mingling with and overlaying Warhol’s vintage graphics on an array of T-shirts, denim (including the unfortunate pair of rhinestone-studded men’s jeans), and accessories. The high (or was it low?) point of the collection was Hirst’s custom-made spin art jeans available for a reported $80K per pair that sent the faithful into palpable envy frenzy. The admittedly beautiful hardcover catalog accompanying the event was worth the haul out to the beach and is available at the installation for a limited time. HAVE A LOOK:

Let there be light…

The wall of shame…

Darren “DR” Romanelli contemplates spending his nest egg…

Denim groupies…

Your kid’s college fund…

“Into the Wild”-man Emile Hirsch, teenage scenester Cory Kennedy, and the third wheel..

That “omigod, do you see what she’s wearing?” look from hell…

Living proof that LA will never, EVER be more stylish than NYC. Ever…

Vice “Don’t” 101. Gavin, where are you when we need you most?…

The first sign you’re still in LA? Un-ironic pink & purple hair in effect…

Proof that even guys in sweater vests can score at these events…

DJ Pubes rises above…

THE GOODS:

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